IM8 announces an NBA nutrition partnership

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We’re proud to announce that IM8 is now the Official Nutrition Partner of the NBA in Australia and eight markets across Southeast Asia, through a multiyear partnership. Our Co-Founders David Beckham and Danny Yeung started IM8 with a shared ambition — in Danny’s words, “to build a global health brand”. Today, our partnership with the NBA marks an exciting step in that journey. We celebrated the announcement at Upper House Hong Kong, hosted by Tatler, where David and Danny joined NBA executives and two-time NBA champion and Basketball Hall of Famer Chris Bosh to mark the occasion. But what excites us most is what comes next: the opportunity to connect with basketball fans and encourage more people to make their everyday health a priority. You don’t have to be a professional athlete to care about feeling your best. Whether you’re stepping onto the court, heading into a busy working day or making more time for yourself, that commitment matters. As Giannis Antetokounmpo, two-time NBA MVP, NBA champion and IM8 ambassador, said: “Taking care of your body allows you to show up and be your best every single day.” Through NBA-themed campaigns and fan experiences across the nine markets — including an IM8 activation at NBA House in 2027 — we look forward to bringing our community closer to the game and giving more fans the opportunity to experience IM8 firsthand. To everyone who has made IM8 part of their daily routine: thank you for being part of this journey. Follow IM8 for partnership updates and upcoming fan experiences.

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