Brand deep dive
How Vacation Turned Sunscreen Into a Lifestyle
A brand built around leisure.
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Brand worlds, campaigns and collaborations.
Brand deep dive
How BYOMA Puts Education on Pack
How BYOMA uses color, flat packaging panels and a connected education page to explain its range.
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Brand deep dive
How Graza Pairs Squeeze and Refill
Graza’s refill system shows how packaging, portion sizes and instructions can work together.
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Brand deep dive
How Rare Beauty Studies Packaging
Rare Beauty’s Made Accessible work offers a way to examine packaging through handling tasks and user feedback.
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Collaboration
How Liquid Death and e.l.f. Turned an Unlikely Pairing Into a Sold-Out Launch
Black-metal makeup, a coffin-shaped kit and a shared sense of humor. An unlikely pairing with a very clear point of view.
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Campaign Spotlight
How Vacation Made a 100-Year-Old Sunscreen Feel New Again
Vacation turns a sunscreen anniversary into an invitation to explore a century of leisure, with an archive, new releases and a month of celebrations.
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Collaboration
How Bubble and Poppi Took Soda Into the Beauty Aisle
Poppi’s soda flavors become Bubble lip serums. Familiar flavors and matching color make the connection easy to see.
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