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Coterie — Parenting algorithms compared for moms and dads

COTERIE / ORGANIC

Parenting algorithms compared for moms and dads

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As soon as you’re pregnant, moms are inundated with parenting content. Meanwhile, dads’ algorithms seem suspiciously unchanged. Most baby-brand advertising and parenting information is still targeted at moms. Because moms have historically done most of the household researching, purchasing, lunchbox packing, diaper-bag stocking, and clothing-size tracking (read: carrying a majority of the mental load). As a baby brand, if we just keep talking to moms, we’re perpetuating this status quo. We want to start changing things. Teeing off tomorrow 👀

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