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A Golf Digest print ad asks dads to share the mental load

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We put this important message in @GolfDigest, which has a mostly male readership, because we want to get more dads involved in the Parental Mental Load Conversation! It’s been a hot topic in moms’ group chats and social feeds for a while. The common refrain: Default Parents (historically and statistically moms) are burnt out from carrying a majority of the household planning, scheduling, managing, etc. And we’ve seen so many comments, “it’s too bad more men aren’t served this content” and “someone please get this message in front of my husband” 💡 Expecting moms to shift the mental load imbalance themselves just piles more cognitive labor onto them. So this ad is for the dads who can help us change things!

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