Frosting, sprinkles, candles, and pink balloons surround the balm before portraits and lip details connect the birthday-cake idea to the product in use.
Post caption
Sweet yourse.l.f. with 🆕 Glow Reviver Melting Lip Balm in Birthday Cake! 🎂 Available NOW on elfcosmetics.com and the e.l.f. app 💕 Comment “BIRTHDAY” and we'll DM you the link to shop. 🛒
Why you’ll love it
💖 The same lippie you know and love, now in a yummy birthday cake flavor
💖 Clear shade with multi-color shimmer
💖 Nourishing, buttery formula
💖 Soft, flexible silicone tip
Grab yours for ONLY $9 on elfcosmetics.com! 🙌
🇺🇸 Available now on TikTok Shop and online at @target, @ultabeauty and @amazon, Coming online to @cvspharmacy early 2027 and in-store to @target, @ultabeauty, @walmart, @walgreens, @cvspharmacy, @heb, @meijerstores, @krogerco and @albertsons early 2027
🇨🇦 Available now online at @shoppersbeauty, @walmartcanada and @amazonca, Coming in-store to @shoppersbeauty, @walmartcanada and @amazonca early 2027
🇬🇧 Coming online and in-store to @superdrug early 2027
#GlowReviverMeltingLipBalm #elfcosmetics
View source ↗