Rooted in Growth founders introduce their brands

Four founder portraits share white centered subtitles, with colorful haircare shelves behind the first interviews and a dimmer home setting closing the sequence.

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we’re honored to introduce our 2026-2027 Rooted in Growth recipients! since 2023, Rooted in Growth has championed + invested in the next generation of beauty industry founders, and we’re proud to continue that mission with our latest cohort: 🧡 drisfahan of @alodiahaircare, a hair + scalp-care company developed by a doctor + trichologist focusing on curly, coily + kinky textures 🧡 @driastrong of @rootedrevivall, a hair-care brand developing peptide-based hair treatments 🧡 @jademuiwong & Tina Mui, @awarehairpro, a professional scalp-wellness company pairing products with a robust stylist platform 🧡 Salwa Petersen of @cheribe, a brand for curly, coily + kinky hair combining Chadian haircare traditions with contemporary product development join us in celebrating our recipients, who each receive a $50,000 grant, 1-on-1 mentorship with amika leaders + resources to grow their businesses + make their mark on the beauty industry. congratulations to all!

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