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Rare Beauty — Selena's founder letter and a 10% first-order offer

RARE BEAUTY / EMAILS

Selena's founder letter and a 10% first-order offer

A blue portrait panel introduces Selena's letter, followed by the $30+ first-order offer and three favorites.

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Rare Beauty website: Application photography anchors ingredients and brow-gel instructions

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Rare Beauty website: A large founder quotation explains the intended brow-gel finish

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Rare Beauty ad: Jumbo Brow Harmony gel launch with a 133%-more callout

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