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Rare Beauty — Mascara meets Selena’s favorites

RARE BEAUTY / EMAILS

Mascara meets Selena’s favorites

A single mascara photograph leads into Selena’s favorites and four additional recommendations in pale pink and cream grids.

More from Rare Beauty.

Rare Beauty email: Fragrance, makeup and body-care browse reminder

Rare Beauty ↗Fragrance, makeup and body-care browse reminder

Rare Beauty email: Selena's Rare Impact introduction and donation invitation

Rare Beauty ↗Selena's Rare Impact introduction and donation invitation

Rare Beauty email: Selena's founder letter and a 10% first-order offer

Rare Beauty ↗Selena's founder letter and a 10% first-order offer

Rare Beauty ↗Brow-gel details, application imagery and founder commentary

Rare Beauty website: Application photography anchors ingredients and brow-gel instructions

Rare Beauty ↗Application photography anchors ingredients and brow-gel instructions

Product page (PDP)

Rare Beauty website: A large founder quotation explains the intended brow-gel finish

Rare Beauty ↗A large founder quotation explains the intended brow-gel finish

Product page (PDP)

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