How Bubble and Poppi Took Soda Into the Beauty Aisle
Poppi’s soda flavors, reimagined as lip care.
Bubble and Poppi brought familiar soda flavors into lip care. The partnership uses flavor, color and packaging to make the connection between two different aisles immediately recognizable.
- Announced
- March 17, 2026
- Partners
- Bubble and Poppi
- Product
- Talk Back lip serum
- Retailer
- Walmart
Start with a connection people already understand
The limited-edition collaboration offers Strawberry Lemon and Root Beer as individual Talk Back lip serums, with Grape included alongside Strawberry Lemon in the Pop Stars duo. Flavor gives the partnership a clear starting point.
That connection is easy to communicate in an image. A can and a lip product can share a color and a flavor name without needing a long explanation.
Make both brands visible
In the launch creative, the soda cans and lip products appear together. The packaging carries both names, while the colors help the individual flavors read as a family.
Carry the idea through to the announcement
The launch email puts the partnership and products into the same visual language. It gives the collaboration another place to be recognized after the first campaign image.
- Use a familiar product attribute as the bridge.
- Show both partners in the product and the creative.
- Carry the same flavor and color cues into the launch email.
Make the reason for the collaboration easy to see
The useful lesson is how little explanation the pairing needs once flavor becomes the organizing idea. The product, packaging and launch creative all communicate it.
