e.l.f. POP takes fragrance and body care to Tromsø
A cake-inspired holiday scent opens a new collection built around places.
e.l.f. has introduced POP, a fragrance and body-care collection whose first destination is Tromsø, Norway. The limited-edition holiday range began selling on TikTok Shop US on October 4, 2026, followed by e.l.f.’s US and UK websites and additional TikTok markets on October 5.
A scent with a place and a picture
The debut scent, Spicy Bundt Nice, combines cake and spice cues with orange zest, cardamom, buttercream, cedarwood and warm musk, according to the brand. The US launch prices are $13 for a fragrance mist, $13 for a silky body cream and $12 for a travel-size kit.
Norwegian illustrator Esra Røise created the collection’s packaging visuals, while Norwegian pop artist SKAAR supplied the launch soundtrack. The products carry mountain scenery and the colors of a winter sky; the campaign photography puts the same bottles beside iced cake.
A holiday introduction before the wider range
The October 5 announcement scheduled Amazon availability in the US, UK, Germany and Canada for October 6. It also set January 2027 for a fuller POP lineup with additional destination scents.
That makes Tromsø an introduction to a continuing collection. The place, package art and scent give this first release a clear identity before the next destination arrives.
