
Industry news
e.l.f. POP takes fragrance and body care to Tromsø
A cake-inspired holiday scent opens a new collection built around places.
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Industry news, fundraising and notable exits.

A concept posted before a licensing agreement becomes a $159 collaboration.
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The limited non-alcoholic collaboration launched September 23, with illustrated green cans and a place at the dinner table.
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Announced August 4, the packaging update extends across pack sizes while the brand says its flavors remain unchanged.
Read articleA rabbit hole of CPG creativity.
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